Wednesday 15 June 2011

Mash Up

IvesOprahLady Gaga


Most responsible for Apple's amazing ability to dazzle and delight with its famous products, chose instead to talk about process -- what he called "the craft of design. Each design portrays a presence that is powerful and futuristic , but one that also has a sense of humour. A presence that knows not only what it wants, but what it wants the viewer to want. An embodiment of success for African American women she etched herself into the culture by revolutionizing the television talk show, making it a place where both celebrities and ordinary Americans could spill their hearts, holding her hand all the while. She is an immense cultural sway.  She is a billionaire, but she is also a “woman of the people,” melding unique creativity with the nuts-and-bolts required to make beautiful things. The first black woman to appear on Forbes' billionaire list, is the ultimate multimedia icon putting  the design of great customer experiences on the map, not just as a means to win creative kudos but as a way to earn billions of dollars and revolutionize industries.  Through harnessing the marketing power of the internet, attached it to an insatiable fan base, cannily combined it with pop-art philosophy and some killer hooks, she became the biggest star of the 21st century.


Peter Burrows. (2006). Who is Jonathan Ive. Available:    http://www.businessweek.com/magazine/content/06_39/b4002414.htm. Last accessed 15/6/2011.
Sara Krulwich. (2011). Oprah Winfrey. Available: http://topics.nytimes.com/top/reference/timestopics/people/w/oprah_winfrey/index.html. Last accessed 15/6/2011.
Ailbhe Malone. (2011). The Making of Lady Gaga. Available: http://www.independent.ie/entertainment/day-and-night/the-making-of-lady-gaga-2652890.html. Last accessed 15/1/2011



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